Martin ought to have known more about the job he was walking into and what was expected of him given his 29 caps for Scotland and one-season stint at Rangers during his playing days. Instead, he ignored all the flashing signs and warnings, choosing to walk his own path to the sack.
The jobs at Rangers and Celtic are as much about public relations as they are about what happens on the pitch. Martin was aware of that, yet at every step chose to burn bridges. He refused to wear a suit, as was tradition in the Ibrox dugout, as he infamously claimed it made him too sweaty. From day one, he was not a man of the people.
The rift between supporters and manager went beyond the footballing philosophy, which in itself proved disastrous as players often found themselves confused at what was asked of them and creating more opportunities for the opposition rather than their own team - Rangers gave up an incredible 104 shots during Martin's first five matches at the helm, to best demonstrate this point.
Martin pleaded with the fans to give he and his players time to implement his footballing ideals. Yet after every drab result - and there were many of them - he pointed to his squad's technical and mental limitations as the go-to excuse, shirking the blame from the clear tactical deficiencies and weaknesses that were being exploited by other teams every few days.
After drawing 1-1 at Motherwell on the opening weekend of the Scottish Premiership campaign, Martin launched an extraordinary tirade towards his players that set the tone for the doomed weeks ahead: "I'm very disappointed and a bit hurt and a bit angry at a lot of stuff I saw. Motherwell were really good, credit to them. But I said to the players, the problems haven't been tactical, yet. They've been mentality, about energy, about courage, intensity, aggression, to play.
"Every time we get in the final third, we turn the ball over and make crazy decisions. They're either selfish decisions or they're based on anxiety, so we need to get to the bottom of that. Because there was far too much stuff that we haven't worked on or haven't seen... Too much ego, too much self-preservation, and you're either all-in all the time or you're not. And if you're not, you just won't play very much."
Martin then had the gall to claim this was not him "digging out" his players, rather taking responsibility himself as the head coach. It didn't wash. The manager went on making himself wildly unpopular to the point that supporters must have thought he was doing an 'Impractical Jokers' skit. When Max Aarons scored a 94th-minute winner at Livingston on September 28 - still Rangers' only Premiership win all season - the rebellious away contingent celebrated little and instead chanted, "Martin, get to f*ck".
One week later, following a 1-1 draw at Falkirk that saw the 39-year-old have to be escorted off the premises by police due to fears over his safety, Rangers sacked Martin. He is already considered the club's worst-ever manager, and the 49ers have massively failed the fans during their short tenure.