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Siddhant Lazar

Inter Miami's Lionel Messi and LAFC's Son Heung-Min lead MLS jersey sales for 2025 season

Major League Soccer announced its top 10 player jersey sales for 2025, with Lionel Messi leading the rankings for a third straight year. Newcomers Son Heung-min, Hirving “Chucky” Lozano, and Marco Reus joined MLS veterans such as Jordan Morris and Darlington Nagbe among the top sellers - a blend of global stars and established domestic names.

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    Messi maintains dominance, Son makes immediate impact

    While Messi continues to cement his status as the league's most marketable star since joining Inter Miami in 2023, Son finishing second overall proves his impact as he's played just 10 league games since joining MLS in August. 

    Son's merchandise sales were unprecedented - he became the top-selling athlete across the Fanatics Network for jersey sales within just 72 hours of his signing announcement.

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    The top ten MLS jerseys of the 2025 season

    RankPlayerClub
    1Lionel MessiInter Miami CF
    2Son Heung-minLAFC
    3Hirving “Chucky” LozanoSan Diego FC
    4Luis SuárezInter Miami CF
    5Miguel AlmirónAtlanta United
    6Jordan MorrisSeattle Sounders FC
    7Rodrigo De PaulInter Miami CF
    8Darlington NagbeColumbus Crew
    9Wilfried ZahaCharlotte FC
    10Marco ReusLA Galaxy
  • Chucky Lozano San Diego FCIMAGN

    Rounding out the top 10

    San Diego FC’s Lozano ranked third, marking a strong debut season for the expansion club. Inter Miami had two additional players in the top 10, with Luis Suarez at fourth and new signing Rodrigo De Paul in seventh. Atlanta United’s Miguel Almirón finished fifth after returning to MLS this year, and Seattle's Morris represents the sole North American-born player in the top 10, coming in at sixth. 

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    Global reach

    The diversity of nationalities represented - including players from Argentina, South Korea, Mexico, Uruguay, Paraguay, the United States, and Germany - highlighted MLS's global reach.