Former NWSL, USWNT star Kealia Watt signs with apparel brand TravisMathew as company's first female endorser

TravisMathew, the American lifestyle and performance apparel brand, has revealed that they have signed Kealia Watt as their new brand ambassador. The former USWNT and NWSL star has become the apparel brand’s first female brand ambassador, joining a catalog of stars. The list includes Rams QB Jimmy Garoppolo, Lakers G Austin Reaves, former NFLer Reggie Bush, and several golfers.

The announcement coincided with National Girls and Women in Sports Day and Watt admitted that the brand resonates with her and her lifestyle in an interview with the company.

“I’m so excited to partner with TravisMathew as an official brand ambassador," Watt said. “Their commitment to blending performance and style is something that really resonates with me, and it’s a perfect match for my lifestyle. I am proud to represent a brand that shares my passion for excellence!"

Watt is the wife of former NFL star J.J. Watt.

Watt officially announced her retirement in 2023 after leaving the Chicago Red Stars in 2021 and was a free agent for two years before announcing her retirement. However, before that, the now 33-year-old is best known for her time with the Houston Dash, where she finished a five year spell as the club’s all-time leading appearance leader. That feat was later eclipsed by Jane Cambell in 2023 but Campbell admitted that Watt would always be Mrs. Houston after the fact.

After retiring from professional football, Watt joined Amazon Prime Video’s broadcast of the NWSL in 2024 and has been a contributor and sideline analyst for the broadcaster since then. Not only that, both her and her husband, J.J., are minority investors in Championship side Burnley. The couple was also a part of Burnley’s TST team, where Watt scored twice on her debut in the tournament.