Explained: How ‘Welcome to Wrexham’ is rivaling ‘Keeping Up With The Kardashians’ as Ryan Reynolds & Rob McElhenney enjoy documentary boom

Hollywood co-owners in North Wales always intended to open up a window to the world when completing a stunning takeover of a then National League club in 2021. They brought documentary cameras with them to the Racecourse Ground.

‘Welcome to Wrexham’ has been a global success, with awards raining down on the FX production. The Red Dragons’ fan base has grown as a result, while progress on the field has delivered a historic run of three successive promotions.

Phil Parkinson’s squad have spent two summers in the United States - on the back of all-expenses-paid parties in Las Vegas - while Wrexham headed Down Under in 2025 for a tour of Australia and New Zealand.

It is in that corner of the planet that ‘Welcome to Wrexham’ is competing with Kim, Kendall and Kylie Kardashian, with the Red Dragons’ chief business and communications officer, Rob Faulkner, saying at MAD//Fest London 2025: “It’s won eight Emmy awards, it’s the number one most watched docuseries in FX history and, anecdotally, because we’re going to Australia and New Zealand, in Australia it’s the second most-popular reality docuseries behind the Kardashians, so that’s the reach that the documentary has given the club.”

There is the promise of even more growth to come, with Faulkner adding on a potentially lucrative market that Wrexham are yet to explore: “It’s not yet distributed yet in Asia, so that will be an interesting one. For those of you that are sports fans, football fans, big brand fans and talking of Asia as a market, we’ve not even looked at Asia yet, as a club.”

That is a path that Wrexham are likely to head down at some stage as Reynolds and McElhenney explore all avenues when it comes to generating funds, with the Red Dragons now one step away from reaching the Premier League Promised Land.