Barcelona and Spotify confirm Camp Nou sponsorship and naming rights contract extension ahead of stadium reopening

Barcelona have officially confirmed that Spotify will remain the club’s main sponsor until 2030, strengthening a collaboration that began in 2022. The renewed deal ensures that the music streaming platform’s logo continues to appear on both the men’s and women’s first-team kits, along with the training apparel. The Catalan giants also announced that Spotify retains the naming rights of the stadium until 2034 - a key move as the iconic venue nears completion of its major renovation. The partnership renewal reaffirms the brand alignment between two of the world’s most influential global entities.

The collaboration has been credited with merging football and music culture in innovative ways, including special-edition jerseys for El Clasico matches featuring global artists. The next in line is British singer-songwriter Ed Sheeran, whose name will appear on Barca’s shirt for the October 26 clash.

Barcelona described the deal as a milestone that extends beyond commercial sponsorship. The club statement read: "After three years of successful collaboration, FC Barcelona and Spotify have agreed to extend their sponsorship agreement through to 2030, which covers both the men’s and women’s football first team jerseys and the front of the training kits. The naming rights for Spotify Camp Nou remain secured until 2034, while the stadium – at the heart of the Espai Barca complex ­– continues to be transformed into a world leading sports and entertainment facility."

"Both Barca and Spotify are global brands with hundreds of millions of fans worldwide. This partnership enables both brands to expand their presence in strategic markets and create shared synergies with an international reach, connecting with new audiences and consolidating their global outlook."

"Memorable moments and actions have been created since the association between FC Barcelona and Spotify began in 2022 – both for fans and musical artists – going beyond the barriers of sports sponsorship and have made the connection between football and music reverberate around the world."

"Extending this partnership further strengthens the shared goal of exploring new ways to bring fans, football and music together, promoting unique global experiences. With the reopening of the Spotify Camp Nou on the horizon and an excellent generation of young talent, FC Barcelona and Spotify look towards the future together to shape a new and promising era for the Club and its global community."

Since its launch in 2022, the partnership has transformed into one of the sport’s most visible brand collaborations. The campaign jerseys featuring globally recognized musicians like Drake, Rosalía, and the Rolling Stones generated millions of social media impressions and record-breaking shirt sales.

The deal also helped Barca expand their digital presence in North America, Asia and Northern Europe, regions where Spotify’s influence is particularly strong. This synergy boosted both brands’ ability to engage younger audiences, creating a shared narrative between football fandom and music culture.

From a financial perspective, the renewed agreement provides a vital boost to Barcelona’s revenue streams during a period of continued rebuilding. The deal arrives as the club look to regain economic stability following years of financial strain and restructuring.

Moreover, as Espai Barca nears completion, the partnership allows the club to integrate Spotify’s digital ecosystem into the fan experience, from playlist curation in matchday events to exclusive content drops featuring players and artists.

The timing of the extension is strategic. With the newly renovated Spotify Camp Nou set to reopen in the near future, Barcelona are aiming to make the stadium an immersive entertainment hub - blending sport, music, and technology.

For Spotify, the continued association with one of football’s biggest clubs strengthens its position in global entertainment and live-event marketing. Fans can expect even more collaborative activations, exclusive content, and artist-linked matchday experiences.

The Blaugrana, meanwhile, return to action this weekend in the Catalan derby against Girona, eager to bounce back after a poor run of results before the international break as the countdown begins to the reopening of their revamped home.