New A-League side Western Melbourne have confirmed their club name as Western United with colours of green and black after a public poll.
Athletic was an early favourite but United has ultimately proven more popular with Western Melbourne Warriors and Westside Pride also in the running.
Western United CEO Maurice Bisetto stressed the importance of engaging and listening to their fans when it came to selecting the founding features of the club.
"With over 160 nationalities in our catchment area we needed to let the community and the environment speak to us. And the result is great," Bisetto said.
"We are wanting to unite the football fans of the west under these colours and the world game brilliantly transcends all cultures and languages.
"Today really signals that we are no longer a consortium, a group or an ambitious idea. We are a football club. We are Western United FC."
United confirmed the signing of Socceroo Josh Risdon this week with marquee Panagiotis Kone already locked in as the club's first player.
Mark Rudan has been heavily linked to the vacant coaching role with assistants John Hutchinson and John Anastasiadis already signed on.