WHERE THE WORLD CELEBRATES

JOIN ONE OF THE WORLD’S BEST FOOTBALLERS IN DUBAI
FOR A CELEBRATION AS ICONIC AS THE DESTINATION ITSELF

WHERE THE WORLD CELEBRATES

JOIN ONE OF THE WORLD’S BEST FOOTBALLERS IN DUBAI FOR A CELEBRATION AS ICONIC AS THE DESTINATION ITSELF

AN ICONIC CELEBRATION FOR AN ICONIC DESTINATION

Dubai is home to some of the most iconic landmarks and attractions on the planet, and this year it welcomed yet another to its shores - an icon of world football… the one, the only, the 2022 Ballon d'Or winner: Karim Benzema.

Karim is a man with lots to celebrate. Dubai is a destination with lots worth celebrating. From the Burj al Arab to the Museum of the Future, the Burj Khalifa to the Palm Jumeirah and beyond. Breathtaking destinations to inspire countless memories.

As the world prepares for the biggest tournament in football, the biggest name in football invites you to join him in Dubai - where the world celebrates.

AN ICONIC CELEBRATION FOR AN ICONIC DESTINATION

Dubai is home to some of the most iconic landmarks and attractions on the planet, and this year it welcomed yet another to its shores - an icon of world football… the one, the only, the 2022 Ballon d'Or winner: Karim Benzema.

Karim is a man with lots to celebrate. Dubai is a destination with lots worth celebrating. From the Burj al Arab to the museum of the future, the Burj Khalifa to the Palm Jumeirah and beyond. Breathtaking destinations to inspire countless memories.

As the world prepares for the biggest tournament in football, the biggest name in football invites you to join him in Dubai - where the world celebrates.

BUDX FIFA
FAN FESTIVAL

Get ready to celebrate with 10,000 fans as Dubai welcomes the BudX FIFA Fan Festival throughout November and December. Set in the picturesque Dubai harbour, the FIFA Fan Festival will feature huge screens live-streaming all the games from the World Cup, while local and international artists will keep the party going long after the final whistle.

Experience the atmosphere and support your team at the BudX FIFA Fan Festival in the heart of Dubai.

BUDX FIFA FAN FESTIVAL

Get ready to celebrate with 10,000 fans as Dubai welcomes the BudX FIFA Fan Festival throughout November and December. Set in the picturesque Dubai harbour, the FIFA Fan Festival will feature huge screens live-streaming all the games from the World Cup, while local and international artists will keep the party going long after the final whistle.

Experience the atmosphere and support your team at the BudX FIFA Fan Festival in the heart of Dubai.

WHERE TO CELEBRATE

Whether you’re looking for an incredible beach or a bar with a stadium-like atmosphere, Dubai has it all. The city is transforming its most iconic destinations into a haven for football-loving families and supporters.

KITE BEACH

As the name suggests, Kite Beach is the place to be if you're a kite surfer, but the same could also be said for football fans. With a wide range affordable food options, fun family-friendly activities and, of course, a stunning shoreline, Kite Beach is a great destination for a football celebration and much, much more.

DISCOVER MORE

BALLERS

Set in the heart of Downtown Dubai, Ballers is not only the place to go if you fancy playing football, but also if you want to watch it. This new venue is going to be transformed into a family-friendly football destination, for the tournament with big screens, fun activities and VIP packages. Ballers is also just a short distance from Downtown’s many restaurants and attractions.

DISCOVER MORE

BARASTI

For the last two major tournaments Barasti has been the place to be for football fans looking for a stadium-like atmosphere. A firm favourite with locals, this venue has big screens, an even bigger menu and is located right on the beach.

DISCOVER MORE

PALM WEST BEACH

As the name suggests, this incredible beach is located on the western side of Palm Jumeirah island and is a social hotspot for locals and tourists alike. With its many beach clubs, hotels and restaurants, it's sure to be a fan favourite throughout the tournament.

DISCOVER MORE

FAN ZONE by McGETTIGAN'S

The Media City Amphitheatre is going to be transformed into a fantastic football hub for all the family by Irish restaurant and sports bar, McGettigan's. A huge screen will show every game, while a fan village containing bars, food trucks, musicians and soccer activations will take over one side. On the other, a themed Winterfest will be full of seasonal fun for kids.

DISCOVER MORE

ZERO GRAVITY FAN ZONE

For the tournament, Zero Gravity Beach Club will be building a football fan zone on the sand. A giant screen will give everyone on the beach a fantastic view of all the matches, against the glittering backdrop of Dubai Marina and the Arabian Gulf. Spend the day at the beach and pool, catch the matches and party under the stars with guest DJs. Zero Gravity has it all.

DISCOVER MORE

DUBAI OPERA GARDEN

Set in the heart of Downtown Dubai, the Dubai Opera Garden will be screening all the matches for the entire month. It also has direct views of The Dubai Fountain and Burj Khalifa, making it the perfect place to view the football action as well as some of the city's most iconic landmarks.

DISCOVER MORE

AIN DUBAI

Ain Dubai is the latest landmark to join Dubai’s long list of world record-breaking attractions. Located on Bluewaters Island, the giant observation wheel stands at a staggering height of 250m making it the highest and largest of its kind in the world.

DISCOVER MORE

DO THE #BENZAYALA

KARIM BENZEMA HAS A NEW ICONIC GOAL CELEBRATION INSPIRED BY DUBAI AND YOU CAN JOIN IN THE FUN BY FOLLOWING THE SIMPLE INSTRUCTIONS BELOW.

STEP 1

FACING FORWARDS RAISE BOTH YOUR ARMS TO ONE SIDE

STEP 2

TURN YOUR HEAD IN THE SAME DIRECTION

STEP 3

SLOWLY MOVE YOUR HEAD FORWARD AND BACK (NOT UP AND DOWN)

STEP 4

MOVE YOUR ARMS BACK IN THE SAME DIRECTION - BENDING AT THE ELBOW

STEP 5

COMBINE THE MOVEMENT OF YOU ARMS AND HEAD IN A SYNCHRONISED FASHION TO CREATE THE #BENZAYALA

MUST-SEE SIGHTS

Discover the amazing locations featured in our campaign and why Dubai is Where the World Celebrates

BURJ AL ARAB

Burj Al Arab Jumeirah is undoubtedly one of the most famous landmarks and tourist attractions in Dubai, and is renowned for its acclaimed hospitality. The luxury all-suite hotel includes a range of fine-dining restaurants, incredible beaches and the expansive Burj Al Arab Terrace.

MADINAT JUMEIRAH

Inspired by an Arabian citadel, Madinat Jumeirah is a mini-city in Dubai, comprising five-star hotels, ornate souks and beachfront hotspots. A destination within a destination, you’ll find several grand hotels, including Jumeirah Al Qasr, Jumeirah Mina A’Salam and Jumeirah Al Naseem, alongside a cluster of traditional summerhouses at Jumeirah Dar Al Masyaf and seven grand homes at Jumeirah Malakiya Villas.

PALM JUMEIRAH

Dubai is famous for its soaring skyline – and that’s not the only feat of engineering to capture the world’s imagination. Built from reclaimed land in a series of artificial archipelagos, Palm Jumeirah is shaped like a palm tree when viewed from above. The unique island is home to some of Dubai's top luxury resorts, including Atlantis, The Palm, FIVE Palm Jumeirah, Jumeirah Zabeel Saray, One&Only The Palm and many more.

AL MAHA RESORT

Designed to evoke Dubai’s Bedouin heritage, Al Maha transports guests to another world. With stunning panoramic views and five-star amenities across 42 suites, the resort and spa blends the serenity of the desert with all the modern luxuries you could dream of.

MUSEUM OF THE FUTURE

One of the city’s most famous landmarks, this ‘living museum’ explores how society could evolve in the coming decades, combining elements of traditional exhibition, immersive theatre and themed attractions.

WHERE THE FANS CELEBRATE

All a football fan needs, all in one amazing location. Click on the map to discover Dubai’s amazing sights and fan zones.