FKF President Nick Mwendwa.FKF.

FKF terminates Odibets sponsorship deal for breach of contract

Football Kenya Federation (FKF) has terminated its sponsorship contract with the gaming firm, Odibets.
 
In a communique received by Goal on Wednesday, the federation said the betting firm breached the terms of the contract but did not specifically state which part of the contract their partners violated.

Contract termination

"The Football Kenya Federation has terminated its partnership with Odibets with immediate effect due to breach of contract by the betting firm," read the communication from the local FA.
 
"The federation remains committed to developing win-win partnerships for the good of the game and will continue to engage wholeheartedly with partners who share our commitment and vision for the growth of the game in Kenya."
 
The Ksh127 million partnership was signed in 2019, with the company committing to sponsoring the lower leagues in the counties. 
 
Recently, a five-year deal between FKF and BetKing was terminated as the Nigerian firm exited as sponsors of the Premier League and the Division One league after just a year in the Kenyan market.


The end of the FKF-Odibets partnership is set to affect the lower league teams negatively as they depended on the grants to run their clubs' day-to-day activities.

Article continues below
Naivas FC Players celebrates v Gor Mahia.Goal Kenya.
 
Kenyan football has been operating in an uncertain environment since the exit of SportPesa on July 16, 2020.
 
Although the BetKing deal - with a starting payment of KSh220 million in year one and then increasing by five percent in the second year and 10 percent in the subsequent years - was the biggest sponsorship the Premier League had secured through FKF, it never lived long enough to benefit the clubs throughout the agreed period.
 
FKF secured the BetKing and Odibets as well as the Betika deals when they took back the running of the local leagues when the Kenyan Premier League Management Company saw their contract was not renewed.
 
The 2021/22 Premier League season is set to begin on September 26 and the local FA is yet to announce a new sponsor.
 
When BetKing left, FKF president Nick Mwendwa assured the football fraternity that there was no cause to worry as they were engaging numerous firms which had shown interest to fill the sponsorship gap.
Advertisement