Would you travel 12,000 miles in one week to follow your favourite football team?
That’s what US-based Chelsea fan Jake Cohen did in May 2017, when he flew in from Boston to see Blues legend John Terry’s final game, before heading back to the States the following day. Just a week later, Jake was back in London, watching Chelsea at Wembley in the FA Cup Final against Arsenal.
Jake is just one of the many fans across Europe that go to the most extraordinary of lengths to express their love for their clubs and Hyundai believe it’s high time fans were recognised for their efforts.
So, to celebrate the incredible bond that fans feel with their clubs, Hyundai has launched ‘The Extra Mile’ campaign, which will see football fans from across its European club partners encouraged to submit stories explaining the lengths that they go to when following their favourite team.
Speaking about his epic journey across the Atlantic, Blues fan Jake Cohen said: “At the time, there were definitely some eyebrows raised among my friends and family when I told them I was flying to London to watch John Terry’s last home game at Stamford Bridge, but it was well worth it.”
“It’s really fantastic to see Hyundai recognising the importance of fans and the lengths they go to follow their team with The Extra Mile. Through supporting Chelsea, I've met some incredible people from all over the world who also go the extra mile to support their club, from born and bred Londoners to fans from afar who use their holidays to come and watch Chelsea! I'm lucky enough now to live within walking distance from Stamford Bridge, so it's a lot easier to get to matches now!"
Over the course of the 2018/19 season, the competition will reward those fans that share their best tales of how they have gone the extra mile.
Monthly winners will be rewarded with club prizes, ranging from match tickets to club merchandise. At the end of the current season, one overall winner from each of Hyundai’s partner clubs will be selected to join a special trip taking in matches at Chelsea, AS Roma, Atletico Madrid and Hertha Berlin.
The Extra Mile is open to fans of Hyundai’s new partner clubs, including Chelsea FC. who can find out more at https://blog.hyundai.co.uk/the-extra-mile