Erling Haaland has stunned his fans with a radical new look to kick off the new season.
The Manchester City and Norway striker posted a video clip via his official account on "X" on Sunday, showing off a short haircut. For years, he had been synonymous with his long blond hair.
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"New season, new haircut.. the full episode on YouTube," Haaland wrote in his post.
That long hair had become one of the most striking features of his image, so much so that it earned him a "Viking warrior" reputation. During the 2026 World Cup, Haaland revealed a piece of advice from Swedish legend Zlatan Ibrahimovic, who told him: "Never cut your hair.. the strength is in the hair." Ibrahimovic later confirmed the story.
His hair even turned into a commercial phenomenon. Data from the platform "Fresha" revealed searches for his haircut had rocketed by 1741% within a single year.
It didn't stop there. Haaland moved into the hair products business through a partnership with the Norwegian brand "Knicky", which launched hair ties bearing his name and shifted them in huge numbers during the World Cup.
Born on 21 July 2000 in the English city of Leeds, Haaland ranks among the finest strikers on the planet and has become Norway's all-time top scorer. He won the treble with Manchester City in the 2022-2023 season and has broken record after record.
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