Speaking to The Sun, Reed said, "I try to get people to understand what they are buying, rather than simply doing due diligence on the business side. There’s a slightly different thing here [in UK sport] called jeopardy because of relegation. There’s a sporting element to this business that everyone starts from the same point and is trying to beat each other every week.
"Otherwise, it wouldn’t be exciting. The fun element of running a football club also relies on the ability to run it properly as a business and to get results — because if you’re losing football matches and/or money, it’s not fun."
He added, "What I get asked by potential clients is, ‘Where’s the next Wrexham?’ And what I try to say to them is the ‘next Wrexham’ also means where is the next Rob McElhenney and Ryan Reynolds? It’s the combination of Wrexham’s culture, history and tradition, its uniqueness as a Welsh club in an English league. With celebrities who understand all that and have got close to the community. They are not round every corner."