'They're too wise!' - Simon Jordan fires warning to Marcus Rashford over permanent move to Aston Villa despite impressive start after Manchester United exit

Rashford has enjoyed a strong start to life in Birmingham following his loan move from United. He has scored two goals and laid on four assists in 10 games and, at the weekend, he scored twice in a 3-0 win over Preston North End as Villa reached the FA Cup semi-finals.

Despite his fine form, Jordan believes that Villa will not countenance paying the England star's reported £300,000-per-week wages, despite the fact that they reportedly have an option to sign him for £40 million ($52m). Rashford is said to want to stay, but it is unclear if the finances will add up. Villa sit ninth in the Premier League table but they are just four points behind fourth-placed Chelsea, and Champions League qualification could well transform the picture.

Speaking on talkSPORT, he said: "I could have bet you any money in the world that Rashford would come alive for Aston Villa. Fantastic, but wait until Villa have got to write a cheque out. I think they're too canny and too wise to fall into this trap.

"It's one thing having a player on loan, playing a small percent of his wages so it's a small transaction. You have him for four months, it costs you £5-6million, nothing, nobody cares. Everybody knew Marcus Rashford was going to lift a leg at Villa.

"I think the system helps as well. I just think Villa are too wise for it and first of all, they're not going to want to pay over £300,000 a week and a transfer fee. It's too big of a deal."

Villa face two league games, against Brighton and Nottingham Forest, before taking on PSG in the first leg of their Champions League quarter-final.