According to Qiddiya, which is a sponsor of Saudi Pro League clubs Al-Nassr and Al-Hilal, the LED wall will be “a portal to live event broadcasts, high-definition films and laser shows offering guests a novel, immersive experience with each visit”. Visitors will be able to enjoy “multiple spectacles in a single day, including football, boxing, esports, concerts, and theatre performances”, while they will be provided with access to “live data and information including the use of state-of-the-art holographic technology, enabling virtual interactions with celebrities and stars”.