Nowadays, the launch of a club's new kit is an event that is woven into the build up to every new season. You see, it is not enough to simply play good football, one must also look good while doing so.
It is a highly lucrative business, with clubs negotiating deals worth millions with manufacturers and fans forking out hefty sums on an annual basis so that they can sport their team's new look.
Ahead of the 2019-20 campaign, Goal takes a look at all the newest kits, including leaks and rumours, from the biggest clubs in the world.
Check back for regular updates as we get them.