Chelsea reveal new away kit with no sponsor for 2025-26 season as Blues pay homage to 1970s cult classic strip

The kit, manufactured by Nike, draws direct inspiration from Chelsea’s 1974/75 away strip. It features a minimalist off-white base complemented by bold vertical stripes down the centre, four in military green and four in a deep red tone.

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Chelsea stars Nicolas Jackson and Noni Madueke played a leading role in the kit’s unveiling, posing in the newly released shirt. Women’s team standout Keisha Buchanan also featured prominently in the campaign.

The shirt does more than look back, it tells a story. The vertical red and green stripes evoke memories of a shirt first introduced by then-manager Dave Sexton in the early 1970s. Sexton, who guided Chelsea through one of their most successful periods, securing the club’s first FA Cup and European title, was known for his meticulous approach both on and off the pitch.

A statement from the club read: "In the early 1970s and fresh from securing our first FA Cup and European trophy, Blues manager Dave Sexton, himself an artist when it came to the tactical game, introduced a Chelsea away strip coloured as a tribute to Hungary’s famous ‘Magnificent Magyars’ side from two decades earlier, whose extravagant patterns on the pitch had so influenced his own winning football."

The club has also confirmed retail details for supporters eager to wear the new strip. The match-worn version, identical to what the players will wear on the pitch, is priced at £125. A more affordable stadium edition is available for £85, with junior sizes retailing at £65.

Fans won’t have to wait long to see the new look in action as Chelsea are set to wear the retro-themed kit during the upcoming Club World Cup in the United States, where they will face LAFC, Flamengo and ES Tunis in group-stage encounters.