FIFA President Gianni Infantino emphasized the mascots' significance in embodying the tournament's core values. Each character features a detailed backstory connecting them to their respective nations' geography and culture.
“The 26 team has just got bigger - and more fun! Maple, Zayu and Clutch are full of joy, energy and the spirit of togetherness, just like the FIFA World Cup itself,” FIFA President Gianni Infantino said as per FIFA's official website.
“The three mascots are central to the incredible, entertaining atmosphere we’re creating for this game-changing tournament. They’ll win hearts and spark celebrations across North America and around the world. I can already picture them on children’s shirts, high-fiving football legends and - in another first for this tournament - starring in video games played by millions worldwide.”