Wrexham become only club outside of 'Big Six' to achieve feat - with Ryan Reynolds, Rob McElhenney, documentary & pre-season tours helping Red Dragons soar

The Red Dragons have been on an upward trajectory since Hollywood co-owners Ryan Reynolds and Rob McElhenney completed their stunning takeover of the club in 2021. A meteoric rise has delivered three successive promotions.

Wrexham’s brand continues to grow around the world, courtesy of an award-winning documentary series and pre-season tours to North America, Australia and New Zealand. Record-breaking revenue figures have already been posted in North Wales.

Those numbers are expected to soar over the next 12 months, as a Championship team knocking on the Premier League door, with Wrexham having quickly become a unique entity in the EFL ranks.

Finance expert Adam Williams has told Wrexham Insider: "I think that Wrexham are unique in the sense that, apart from the ‘Big Six’, they are probably the only club in the 92 with more international fans than domestic ones.

"Because they aren’t linked to those supporters by geography, these tours are all about nurturing the fanbase they have helped to cultivate through the documentary and the owners’ own fanbases.

"Getting a punter in Australia to watch a documentary and the odd game here and there is one thing, but getting them to watch a match in the flesh, buy merchandise and so on is another.

"They’re trying to shore up those connections and solidify the Wrexham brand in these lucrative overseas markets. Having a physical presence there is the way forward with that.

"To have demand outstripping supply in terms of merchandise is obviously a positive, as CEO Michael Williamson points out. They’ve forecast revenue of around £50m for 2025-26, and I think a fair chunk of that will already have been delivered in pre-season given the weighting towards commercial income that they enjoy."

The funds that Reynolds and McElhenney have helped to generate mean that Wrexham can spend big again in the summer of 2025 - with their transfer record being smashed for the umpteenth time when prising Lewis O’Brien away from Nottingham Forest.