Culshaw told the Guide Liverpool: "It shows Diogo Jota sending love out to the fans and by immortalising him in our city, it shows that we are sending the love right back.
"We tried to make it a bit less about football and more about Jota and what he means to us, to the fans. That was the thought behind the heart design and why we decided to go with it – it’s about his emotional connection with the fans.
"Jota seemed to have the sort of character that Scousers like to get behind, he always had a smile on his face and obviously he was a fantastic striker. Anybody who gets their own song, usually that’s a sign that they’re well-loved which he was."