New 2023-24 football kits: Man Utd, Ajax, Barcelona & all the top teams' jerseys revealed

The new 2023-24 AC Milan kit is here, and it has added a touch of flair with a unique take on their iconic stripes. The jersey features a repeated tonal graphic that celebrates the vibrant energy of the city, and the enduring legacy of the club. But, the star of the show is the unique black and red stripes which create an 'M' visual in the centre of the jersey through the tonal stripes.

Introduced by the Club in 1910, the white away kit became an iconic part of the AC Milan identity, earning the nickname ‘The Lucky One’ thanks to its triumphant record in six European Finals. For the 2023-24 season, AC Milan and PUMA present a chic new take on the famous away jersey by taking distinct features of the AC Milan crest and forming a graphical all-over pattern inspired by the fashion houses of Milan and traditional fashion patterns.

adidas unveiled the all-new Ajax 2023-24 away kit on May 26,  the first time since 1988/1989 that the Away kit’s colour is white. Before that, Ajax had a rich tradition of having a white away shirt, but due to the tightening of the rules on the necessary contrast colours of the away shirt and the choice of having two shirts, it was impossible for a long time.

The white base of the shirt is elevated with a turquoise and light pink graphic pattern that sits across the front and back of the shirt, accented with dark blue elements. On the shirt and socks, the stripes, logo, and three vertical Adreas crosses are dark blue, just like the shorts.

The 2023-24 Ajax third kit features an eye-catching diamond print as a symbolic reference to the club’s unique philosophy on scouting and talent development. The Ajax youth academy ‘De Toekomst’ (Dutch for ’The Future’) has been the foundation of the club’s success for decades and continues to be a rich feeding ground for talent and future success as a football club, and a proven stepping stone for players to the Dutch national team and top European leagues.

The predominantly black kit features silver details, such as the club crest, the club’s sponsors, and Amsterdam’s iconic St. Andrews crosses as neck detail and on the socks.

The new Ajax 2023-24 pre-match shirt was also unveiled by the club on May 26.

The shirt, which the players will wear during the warming-up on matchdays, is white with multiple light blue accents that form a graphic effect of waves. The logos of adidas, Ajax and main sponsor Ziggo are black.

adidas unveiled the Arsenal 2023-24 home kit on May 26, marking the 20th anniversary of the ‘Invincibles’ season with a bold new look. Taking design inspiration from the kit worn by the record-breaking team, the jersey features a new shade of striking red offset with a white sleeve and a lightning bolt pattern which flows vertically from top to bottom.

The Arsenal crest, adidas’ logo and three stripes down each sleeve all feature in gold, and the team’s record of 26 wins and 12 draws over 38 games in that historical season is etched into the side of the authentic version of the kit.

Arsenal have unveiled their 2023-24 away kit, and it's all about taking it back to their Islington roots. The show-stopping kit takes shape with a fresh shock-yellow as its base colour with fluid black lines across the entirety of the shirt, inspired by the map of Islington. The kit's design is said to represent the journeys supporters make out of the club’s home borough for away days on the road. Light blue accents across the collar and sleeves finish off next season’s luminous away kit.

The 2023-24 Atletico Madrid kit is here under the slogan Puro Atletic (Pure Atletico). That's because there's no messing about with the classic red and white stripes, with a reversion to their classic home strip after four years of design experiments. A subtle gradient on the red stripes adds some much-needed interest. in what is otherwise an unmistakable look that Ateltic fans will know and love.

Atletico Madrid released their away kit earlier in the year to mark their 120th anniversary. The kit is inspired by the first-ever jersey the club's players wore, featuring a blue and white colourway as well as the original club badge. Atletico are usually seen wearing red and white shirts - but this colourway was only introduced in 1911, before that period, blue and white were the colours associated with the club. 

Barcelona has released its 2023-24 home kit, and for the first time ever, it's been inspired by the women’s team. It has the classic broad stripes in original blaugrana colours, but with a significant detail – the badge set into a diamond. The diamond represents the first women’s team to ever play a game of football at the Spotify Camp Nou, an example of Barça’s pioneering spirit, always adopting a leading role in both sport and society, allied with continued success. We love to see it.

Barcelona has released its first white-away kits since 1979 for the 2023-24 season. The innovative design pays tribute to the man who developed Barca's playing style - Johan Cruyff. Based on the second kit worn by the blaugranes during the 1970s. Just like the first kit harks back to the spirit of the Barça Women’s team that played their first-ever game at the Spotify Camp Nou in 1970. The jersey is predominantly white and features red and blue stripes on the sleeve cuffs.

Bayern Munich has ditched a red base for their 2023-24 home kit, instead opting to go for a split red and white colourway. The kit's clean white base with bold red sleeves pays homage to the first home kit worn by the club in their first season in the Bundesliga. It also features unique design elements like a message inside the collar, which reads 'Rot & Weiß ein Leben lang' – translated to 'red & white for life'. It references one of the club's bylaws that home kits must feature red and white.

The 2023-24 Bayern away kit draws inspiration from the powerful "Mia san Mia" slogan. Positioned on the collar, the slogan embodies the team's fierce ambition, resolute self-belief, and unwavering commitment to winning. A mentality born in the city of Munich but shared by the club's dedicated global fanbase wherever they show their support.

 Crafted from peach-soft fabric, the jersey features a world map-inspired graphic, incorporating striking pink and green diamonds – each of which represents Bayern München fan clubs from around the world.

Keeping in theme with the red and white pride of the Bayern Munich 2023-24 home kit, the pre-match kit celebrates the iconic colourway. A bold lozenge pattern - inspired by the flag of Bavaria - takes over the base of the shirt to create a striking look, full of regional pride. The FCB crest embroidered over the heart declares the club’s players' and supporters' lifelong passion for Bayern Munich.

PUMA launched the Borussia Dortmund 2023-24 Home kit on May 26, the result of a fan design contest aimed at showing appreciation for the most passionate football fans across the globe.

Following a fan vote, the club’s iconic two-tone colour scheme has been incorporated by a supporter Timo into a dramatic jersey that effectively bisects the central body across the middle, with a black lower and yellow upper.

Additional detailing across the chest in black has created the visual impression of the silhouette of Signal Iduna Park, the club’s popular home ground, with additional dark decal trim paying tribute to the Ruhr Valley region.

The Celtic FC 2023-24 home kit was unveiled on June 30, featuring a modern twist on the traditional hoops.

The latest home kit for the Bhoys features elements of the glass pattern from the original entrance to the stadium, offering a nod to the long and rich history of the great club. The Glasgow Celtic way is rooted in progression. Everyone who walks through Parkhead’s gates and past the iconic stained-glass window has adopted the Celtic way, making the Hoops an icon of progressive style in football.

The latest version of Celtic’s famous Home Kit features intricate detailing and is the perfect fusion of history and modernity. 

The Celtic 2023-24 away kit is wrapped in Scottish heritage with intricate details on the ribbed crewneck collar and cuffs. The new kit is the perfect blend of history and modernity with the strong and imposing black kit featuring the iconic adidas three-stripe and tonal details, complemented by traditional elements to complete the new look. An embroidered Celtic crest displayed proudly on the chest will ensure the passion for the Celts stands out.

Chelsea has unveiled their2023-24 home kit, and it's a throwback 90's design, paying homage to the club's famous 1997-98 season. The shirt, which doesn't have a main sponsor on the front for now, features the Chelsea blue with added white sleeve cuffs for a pop of brightness.

The Chelsea club badge and Nike logo shine in an iridescent gold colourway - highlighting the prestige and glamour of the famous King’s Road in the ’90s. The 1997-98 season was a season of European triumph for Chelsea as they won the UEFA Cup Winners’ Cup, which was captured with the likes of Gianfranco Zola, Dennis Wise, Roberto Di Matteo and many other club legends in the side.

The Chelsea 2023-24 home kit is available to buy on early access from August 16 and will be on general sale from August 23 on the Nike website and Chelsea online store.

Chelsea have unveiled their 2023-24 pre-match training kit, and it's definitely an eye-catching number. This year's Chelsea training gear collection includes drill tops, shorts, and pants, as well as the pre-match jersey and anthem jacket, all designed with Nike Dri-FIT technology and lightweight knit fabric.

The training wear features a fresh white, black, and gold colour scheme, while the pre-match jersey is splashed in classic Chelsea blue with a slight twist.

The 2023-24 Inter Milan kit has been released under the slogan 'Endless shades of Milan', and Nike has given a new life to the iconic colours of the club. The most interesting feature of the new kit is the border between the traditional Nerazzurri stripes, which blurs. The fluid design of the jersey represents the multiple souls of the club and of Milan, always on the move and constantly evolving - in the city where fashion, design and architecture merge.

The 2023-24 Inter Milan away kit celebrates the 60th anniversary of when they first crowned European Champions. The design features the same blue and white colourway from the 1963/64 season. The striking blue sache is created with a mosaic pattern reminiscent of the tiles mosaic that you can find around Milan.

For their 2023-24 home kit, Juventus have taken inspiration from one special animal. Celebrating the unmistakable Juventus black and white stripes - iconic for the club since 1903 - the pattern has been recoded for the new season with a brushed stroke finish, replicating the unique pattern of a Zebra. The technique is applied to evoke the individuality and artistry of the players on the pitch, while the tongue-in-cheek nod to the equally iconic Zebra markings speaks to the impactful black and white stripes pattern. 

Juventus and adidas have unveiled their 2023-24 away kit, inspired by the stunning Monte Rosa mountain, which overlooks the city of Turin. The primarily white away kit provides freshness to fans following a number of years which have predominantly released black away kits.

The fresh new look boasts a captivating aesthetic, reflecting the iconic snow-covered glacial peaks of the Italian Alps. Ascending its crisp white base, grey hoops and the iconic Juventus pink display a craggy texture, mirroring the rocky face of the Monte Rosa that punctuates the city skyline.

The new 2023-24 Juventus away kit will be worn for the first time during the club’s upcoming pre-season friendly fixtures.

There's certainly a common theme with Juventus' kits for next season, and that's the mighty Zebra. The Juventus 2023-24 pre-match jersey is a more literal take on a Zebra's coat, but still draws inspiration from their 2023-24 home kit  - and they go together like bread and butter.

Taking up the base of the shirt is a rendition of the iconic Juventus black and white stripes - the thin stripes give the kit an almost-grey look. The zebra-style pre-match jersey is the perfect addition to the club's growing 2023-24 kit collections.

Leeds United and adidas have unveiled a peacock-inspired 2023-24 home kit featuring its classic white shirt with royal blue and yellow details. The new jersey pays homage to the club's historic use of the peacock, with a custom pattern debossed throughout the fabric, and a peacock on the back neck.

The peacock holds a special place in Leeds United and Elland Road history, with the peacock badge being worn in the early 1980s, a time when the club was affectionately known as the Peacocks.

Leicester City gave fans a glimpse of their 2023-24 home kit on the season's final day against West Ham. The Foxes were relegated on the day and will play in the Championship next season. Adidas has kept the design simple with their template for next season's kits with a classic blue and white colourway. The other notable design feature is the gold lateral stripes on the sides, reminiscent of their 2020-21 kit.

Liverpool has gone through their jersey vaultto bring back classic elements from their iconic 1974 FA Cup winners' kit. The Liverpool 2023-24 home kit features retro elements like a bold white collar and sleeve cuffs which make the traditional cherry red colourway pop.

On the reverse of the jersey, the 97 emblem encased by the eternal flames sits proudly at the nape of the neck in memory of those children, women and men who were unlawfully killed as a result of the Hillsborough disaster.

After looking back to the ’70s for next season’s home kit, the Liverpool 2023-24 away kit fast forwards two decades to the ’90s for its away strip design inspiration.

The Liverpool 2023-24 away kit is a modern take on the 1995-96 away shirt, when Ian Rush was club captain and the supremely talented Robbie Fowler was top goalscorer. The jersey itself features the green and white quarter pattern with black collar and cuff, updated with a digital effect treatment layering tonal greens – green spark, poison green and pine green – for a modern twist.

Manchester City are celebrating 20 years since the club officially moved to the Ethiat stadium, with a stunning Sky Blue 2023-24 home kit. The shirt features unique details on the front of the jersey, which are inspired by the architecture of the stadium -  in particular, the four giant turrets visible from the outside of the stadium that form tonal stripes on the jersey. On the back of the neck, the postcode of the stadium features, and the front of the jersey gets an updated V-neck collar, inspired by the first kit worn in the new stadium -the 2003-04 kit.

PUMA and Manchester City have launched their electrifying 2023-24 third kit, which embodies the pulsating life and dynamism of Manchester. The new kit was exclusively launched in Tokyo, Japan, as part of City’s pre-season tour. The jersey’s design features an electric spark pattern throughout, fused with neon pink versions of the club crest and partner logos.

Manchester United’s 2023-24 home kit embodies the spirit of Manchester, featuring a geometric design inspired by the iconic red rose. Inspired by the bridge between Manchester and Salford that was built during the industrial revolution, the iconic red rose takes its shape as an all-over geometric pattern across the entire jersey.

The bold striking new pattern sits on a primarily red block design with the club crest and adidas logo featured on the chest in white. Completing the design is a striped flat knit crew neck collar, which sports the red, white, and black club colours. An instant classic? We think so.

The all-new Man Utd 2023-24away kitcelebrates the club’s storied past with a fresh, modern look that resonates with a new generation of football legends. Next season’s away kit is a nod back to the clubs early years, reviving the iconic vertical stripes last seen on a United kit two decades ago. The kit introduces a fresh interpretation of the classic green colour, and maroon-red lines punctuate white blocks reminiscent of the city's distinctive red bricks and architecture.

For the first time in 50 years, the 2023-24 Manchester United third kit will feature the club's iconic Red Devil motif. As a club with a distinguished footballing history, Manchester United have an abundance of iconic memories to draw on. In creating the latest jersey, designers looked back through those archives and took inspiration from the jersey worn in the 1909 Cup-winning season.

Much like the 1909 jersey, the hero to the design is a crisp cloud-white base, providing the perfect backdrop for the new Red Devil emblem to stand out. The design is complimented by the famous adidas three stripes along each sleeve in white and completed with a red ribbed crew neck collar. United legend Roy Keane was part of the campaign to promote the crisp and clean look.

The adidas x Manchester United training kit features a fresh white colour scheme that is perfect for summer training – and looks the part too. The kit’s blend of Manchester red and green can also be found throughout the fabric of the city, taking inspiration from previous colours United have worn.

The 2023-24 Olympique Marseille home jersey goes back to the origins of Marseille, way back to when it was the Greek port of Massalia. To honour this heritage, the artistry on the kit takes inspiration from the chalky rocks those first Greek settlers walked on.

The 2023-24 Olympique Marseille away jersey is inspired by the sea charts so important in the city's history and the fishermen, who have always relied on the Bonne Mère for protection at sea. The blue and white colours of the jersey evoke the Mediterranean and the waves that cradle the city of Marseille, while the patterns recall the traditional nautical charts used by sailors and fishermen for centuries.

Castore unveiled the Newcastle United 2023-24 home kit on June 8, marking three years of partnership between the kit manufacturer and club. After a successful campaign, which saw the Magpies finish inside the top four, next season's kit will be the first to feature the Champions League logo in 20 years.

The new kit features a '80s retro-inspired collar and remains traditional - featuring the club's iconic black and white stripes - celebrating past triumphs as the Magpies enter a new era under head coach Eddie Howe. The jersey boasts a split side hem for movement, laser-cut holes in the underarms for breathability, a dropped and shaped hem to give the top style, and the distinctive Newcastle United club crest woven on the left side of the chest.

The Newcastle United 2023-24 away kit was unveiled by Castore on June 30, and what a great kit it is.

Newcastle's away shirt takes on a green base with a tonal stripe design all-over - the perfect fit to take the Magpies on the road as they compete on all fronts across domestic competition and the UEFA Champions League.

The club crest and Castore branding show through in green and black, while the Golf Green colourway ensures everyone knows whose team you’re on.

The Porto home jersey's unmistakable blue and white stripes, steeped with history, have been given newlife in celebration as the club reaches its 130th anniversary.Stylish asymmetric consistency features throughout, from the crew collar down to the cuff. FC Porto's iconic club crest is accompanied on the chest by New Balance's 3D effect logo.

The 2023-24 Porto kit has arrived, and what a beauty. The striking new jersey arrives in a marzipan and navy colour combo, with inspiration drawn from a fans’ favourite historical FC Porto jersey. Intersecting geometric shapes run across the jersey’s chest, framing the Porto club crest, with vertical shadow stripes providing a fresh look and feel.

Porto has once again outdone itself with their 2023-24 kit collection, and the third kit is no different. Arriving in a slick blue sapphire and metallic gold colourway, the kit places emphasis on the importance of the club crest. Concentric circles emanate outwards from the Dragões iconic emblem, providing a dynamic feel with greater depth and detail.

PSG have given us a throwback, with a 2023-24 home kit inspired by the jerseys worn by the club during the 2000s. Think of players like Mauricio Potchettino and Nicolas Anelka donning the Parisian kit with vertical stripes. The new home kit features a re-imagined version with red and white stripes aligning with the club's crest. The shirt also features the tricolour flag, underscoring the pride of Paris Saint-Germain as the most successful club in France.

The new Paris Saint-Germain 2023-24 away kit landed on July 2. The new white away strip echoes the club’s traditional colours, for a unique strip that will be worn when the team plays away from home. The traditional red and blue Parisian colours blend together in a prism effect on the colourful band across the chest, creating a sharp contrast with the bright white of the rest of the strip.

The emblematic Paris Saint-Germain badge features the club’s colours as well as the French capital’s timeless symbols: the Eiffel Tower and the lily flower.

Csstore and Rangers have teamed up once again for a classic home kit. It features An all-over royal blue colourway, with lighter blue, subtle stripes which stand out against the white logos, and sharp red detailing. This kit offers a refined and modern reimagination of a memorable period for The Gers.

The Real Madrid 2023-24 home kitby adidas pays homage to the simple yet bold white design that has been synonymous with the team's home kit since its inception. It's elegantly simple, the predominantly block colour home jersey is punctuated only by a yellow and navy layered crew neck collar, completed with a bold navy stripe running vertically down the sides. Keeping it simple and familiar to Real Madrid fans around the globe.

Honouring the commitment of fans that travel far and wide across the season, the Real Madrid 2023-24jersey design is a celebration of the never-ending passion and unwavering support the club’s fanbase displays away from the Santiago Bernabéu stadium. 

Sitting on top of a navy base is a tonal all-over graphic that represents the symbol of infinity - a nod to the never-ending support that Real Madrid supporters so consistently display. The design is complimented with the famous adidas three stripes along each sleeve in the club’s official colours of gold, silver and violet – perfectly capturing the fun and free-natured feeling fans experience when travelling abroad following Real Madrid.

AS Roma have unveiled their 2023-24 home kit that features iconic elements of the Giallorossi early 1990s jersey. The base colourway is a classic red colour enhanced with yellow details, along with the return on the left chest of the ‘wolf cub’. It was designed in 1978 by designer Piero Gratton, a distinctive and iconic element in the club’s history. The jersey is made with a swallow-tail hem and finished with a detail on the back of the neck that takes inspiration from the Club’s fans, celebrating one of the most iconic expressions of AS Roma supporters - “Daje Roma Daje” (Come on Rome, come on!).

adidas have continued their 2023/24 seasonal trend of taking inspiration from a club’s environment with the new AS Roma away kit, an ecru-coloured number with subtle patterning influenced by the marble motifs of the historic Italian capital. The kit celebrates the harmony of Rome, influenced by the iconic architecture threaded throughout the city, and is embellished further by an “AR” as the centrepiece of the marble motifs on the shirt.

The 2023-24 Tottenham home kit reverts back to a classic all-Lilywhite colourway. The shirt features a subtle pattern of overlapping circles and lines throughout, drawing inspiration from the sounds of London N17 and the area’s broadcasting history. Following player feedback and the wider move away from white shorts by female athletes across football, Tottenham will wear alternate blue shorts with the new home kit for comfort and performance during the players' menstrual cycles. 

West Ham has released their 2023-24 home kit, and it's all about the club's famous anthem - "I’m Forever Blowing Bubbles". The anthem is etched into the fabric of the club's history, and the shirt features a distinctive Bubbles pattern which is woven through the kit.

The shirt is enveloped in the traditional claret body with blue sleeves. Bubbles and West Ham United go hand-in-hand, and there are several theories as to how the Broadway song came to be synonymous with the Claret and Blue Army.