Once more, Dembele moved club as a replacement for Neymar, though with the stakes considerably lower this time. PSG were entering an era based more on team ethic rather than around superstars, hence the departures of the Brazilian and his good buddy, Lionel Messi. There was also a reluctant acceptance that Kylian Mbappe would leave in 2024.
In a supporting role to Mbappe, Dembele put up some unspectacular numbers as PSG won a domestic double and reached the semi-finals of the Champions League for only the second time up to that point in the QSI era, only falling to a Borussia Dortmund side that cheated death several times over across the tie.
It was only upon Mbappe's exit that Luis Enrique was finally able to build a team in his own perfect image. With Barcelona, whatever vision he had was dictated by Messi and their 'MSN' frontline, while the form of national players meant his hands were tied to an extent while Spain boss. This was the time to build from the ground up, and even then it took a few months of the 2024-25 season to come across his best system.
It's easily forgotten that PSG were almost eliminated from the Champions League at the league phase, with their 4-2 comeback win against Manchester City on the penultimate matchday hailed as a turning point for the season. Until then, Dembele had largely played on the right wing and was halfway to a season-end tally of 35 goals and 16 assists, but it wasn't until he transitioned into a No.9 that he stepped it up another gear.
This wasn't quite the same as Pep Guardiola making prime Messi the striker in his fabled Barcelona side of 2010-11, though it was similarly transformative nonetheless. PSG already had other dynamic wingers in Desire Doue and Bradley Barcola to lean on, while the January addition of Khvicha Kvaratskhelia was an inspired one. Luis Enrique had assembled a frontline of two-footed dribblers who were equally maverick and selfless, who could score themselves and assist others.
Dembele was the standout. Sixteen of his 21 league goals came between December and March, ensuring PSG sprinted away from the false-dawn challengers of Marseille and could focus on the Champions League. The only knockout match in which he did not score or assist was their 1-0 loss to Liverpool in the first leg of their last-16 tie. Beyond the numbers, he appeared to carry himself in a completely different way, shedding his previous skin of frustration and confusion to don something more bold and confident, befitting a team from one of the world's fashion capitals.
He was even leading the press like a marathon-hungry maniac, with Thibaut Courtois, fresh off of Madrid's 4-0 defeat to PSG in the Club World Cup semi-finals, revealing: "I told him after the game that he was pressing a lot and he told me that's what he had to do. On a clearance, I have half a second to think about where I'm going to shoot, because they're pressing you."
At long last, Dembele has realised his potential and then some. Even the most ardent of his supporters and believers could be forgiven for giving up on him even a year ago. The narrative has only added to his case for the Ballon d'Or, and he will be remembered as the face of 2024-25 when we're old and grey. That counts for something.