Explained: Why Mbappe appears to be 'hiding' Budweiser logo on Player of the Match awards

• Mbappe won POTM vs Australia
• Rotated trophy once again
• Believed to be image rights concern

WHAT HAPPENED? The French superstar stole the show once again at the World Cup with a sensational brace against Poland in a 3-1 victory in the last 16. He earned the Player of the Match award for his performance, but fans noticed he had rotated the trophy when posing for the customary picture. We now appear to understand why.

THE BIGGER PICTURE: The Player of the Match award against Poland was the third time Mbappe has won the gong so far in Qatar, with him rotating the trophy every time. L'Equipe, via FOX News, report that the 23-year-old is deliberately hiding the Budweiser logo, as he doesn't want to promote the use of alcohol. Mbappe has made it clear within his own image rights that he will not promote alcohol, gambling or junk food - which landed the French national team in hot water with KFC in September - as he wishes to ensure his image reflects his status as a role model.

AND WHAT'S MORE: Budweiser struck up a deal as the World Cup's official beer supplier, but were informed two days before the tournament began that the sale of alcohol was prohibited in stadiums. As a result, the beer they were going to sell will be given to the winning country.

IN THREE PHOTOS:

Getty

Getty

Getty

WHAT NEXT FOR MBAPPE? The Paris Saint-Germain starlet will be gunning for a fourth POTM award when France meet England in the World Cup quarter-final on December 10.