Study: Seventy-five percent of Americans will follow World Cup 2026
A new study conducted by Performance Research, in partnership with Full Circle Research, shows the FIFA World Cup 2026 is set to capture a massive U.S. audience, with 75 percent of Americans planning to follow, and younger, urban fans and families driving momentum - even as ticket prices could keep many watching from home. Interest is also rising, with nearly half of the respondents more engaged than for the 2022 tournament.