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Liverpool Sign Massive New Shirt Sponsorship Deal

Liverpool manager Rafa Benitez may find his transfer coffers boosted soon, after the Reds announced that they had signed the biggest shirt sponsorship deal in their history with Standard Chartered Bank. The company's name will appear on the team's shirts for the next four years, beginning in July 2010 and running through to the end of the 2013-14 season.

The deal, according to Sky Sports News, is worth £80 million, and is the largest commercial deal that the club have ever concluded.

"I am tremendously excited," Liverpool managing director Christian Purslow today told the club's official website. "It's a hugely important day in the history of Liverpool Football Club.

"This is the largest commercial agreement we have ever entered into. To have attracted a partner of the calibre of Standard Chartered Bank says everything about where we are trying to take this football club.

"We aspire to be the best at what we do on and off the field. This is the first commercial agreement the club has entered into which can truly be described as the best of its kind in world football.
 
"I hope this tells everyone, especially our fans, what we are trying to do with this football club in the future."

Zack Wilson, Goal.com UK