July 03–19, 2026.
Brooklyn Hosts
The World.
17 days of football, music, art, food, fashion & tech — 100K+ sq ft of culture at Industry City.
Priority tickets · VIP experiences · Limited-edition drops
Not a fan fest.
A cultural epicenter.
As the world descends on North America for The World Football Tournament, Brooklyn becomes the creative soul of global football culture. House of GOAL transforms Industry City into a celebration of sport, style, sound, and street life — bringing fans, families, and creators together through matches, music, art, and food. Set against the industrial backdrop of Sunset Park, the festival captures football's energy at street level. Raw, expressive, and inclusive.
Play
Feel the game. Step onto the pitch.
World football comes to life across stylized indoor and outdoor pitches designed like festival stages. Winner Stays On 3v3 runs nonstop — fast games, rotating teams, built for crowd energy. Urbanball Fight brings high-drama 1v1 battles designed for viral moments. Freestyle competitions turn the pitch into a stage.Men's, Women's & Youth Divisions.
Music
Hear the energy. Feel the beat.
Live DJs, curated performances, and sets pulling from underground and global sounds. The soundtrack that turns a festival into a movement. Late-night weekend programming goes until 2:30 AM — the kind of nights Brooklyn was built for.
Style
Wear the moment. Shape the culture.
Part exhibition, part showroom, part street-level atelier. The Mundial Market spotlights independent brands and emerging designers using football as their creative language. The Kit Lab invites fans to design and customize pieces in real time. Design Talks host the founders, stylists, and players redefining how the game shows up in the world.
Art
See the culture. Make it yours.
"The Beautiful Game" — an art exhibition curated by MUNDIAL — celebrates football as both sport and muse. Large-scale murals, interactive installations, and site-specific interventions turn Industry City into a living canvas. Artist-led workshops invite fans to create, customize apparel, experiment with materials, and take home original pieces.
Tech
Test your game. See it through data.
GoalX Lab brings the most advanced football performance technology to Industry City. AI-powered skill stations measure precision, reaction time & technique. Real-time performance data gives fans a personalized look at their game. Esports competitions on EA Sports FC turn the digital game into a spectator sport — from open-entry brackets to creator vs. fan challenges broadcast live.
Flavor
Taste the world. One plate at a time.
A global street food experience mirroring the diversity of the beautiful game. Chef pop-ups, local Brooklyn favorites, and international cuisine come together for a culinary journey through football culture around the world.
Every Day.
Every Hour.
Something New.
Athletes. Artists. Creators. DJs. The full House of GOAL lineup drops soon — world-class names across football, music, art, and culture. Be the first to know.
Athletes & Players
Global football stars. Street legends. Freestylers.
Music & DJs
Live performances. Underground & global sounds.
Artists & Creators
Exhibitions. Workshops. Installations.
Flavor
Global street food. Chef pop-ups. Local Brooklyn.
Style
Independent brands. Design talks. Limited drops.
Tech
AI skill stations. Esports. Live data.
Join the waitlist for priority tickets, VIP access & exclusive drops.