United captain Rooney is being heavily linked with a move to the Chinese Super League, with his agent Paul Stretford reportedly in the country – where the transfer window is open until the end of February - to negotiate a move.
The sixth edition of the Red Card report, which analyses the influence of European clubs and players in China based on Weibo and the nation's other prominent social media platforms, has the England international in fifth spot, even before a potentially lucrative transfer.
Real Madrid forward Cristiano Ronaldo came first, with Arsenal's Mesut Ozil second. Gareth Bale lies third and Rooney's team-mate Anthony Martial pipped him to fourth position.
"China is an exciting opportunity for me," Martial said. "The passion from the Chinese fans is amazing and it is a great chance for me to give something back. Football is growing fast out there and I want to be more involved."
Barcelona's Lionel Messi did not make the top five due to his limited social media presence in China.
On the club list – which assessed European teams online across eight different performance indicators, including social media followers and audience figures from live streams - United finished ahead of Bayern.
Three other Premier League clubs – Arsenal, Liverpool and Manchester City – rounded off the top five. Real Madrid, AC Milan and Tottenham were next, with Borussia Dortmund and Barcelona tying for ninth.
"Our summer tour in China set new standards in the integration of fan and commercial activities with a football pre-season programme," explained United commercial director Jamie Reigle.
"We embedded our Chinese media partners into the tour party, launched our home kit in Shanghai and supported multiple product launches for our sponsors; all firsts for the club and all amplified by China's digital platforms."
"The Premier League is complacent," David Hornby, head of sport at report authors Mailman, said to BBC Sport .
"Its clubs have decent numbers of followers on Weibo, but not as high engagement. The Bundesliga clubs are far more active. The German league tells its clubs what to do, whereas the respective Premier League clubs are in control of what they do.
"United were the most followed, but Bayern were a country mile ahead regarding activity online. But United have taken big strides with fan events and a tour last year."