There's nothing bigger in sport than the World Cup and Australians have proven that fact with 3.4 million tuning in at some point to SBS for the Socceroos clash against France on Saturday night.
Despite four other major sporting codes all being played at the same time, football reigned supreme with a massive audience seeing a valiant Australian outfit fall 2-1 to France.
With kick off at 8pm AEST, the match played in Kazan made for prime time viewing Down Under with the allure of a World Cup ensuring the Socceroos soared in the tv ratings race.
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The strong figure is made all the more impressive considering Optus Sport were also streaming the match and would've picked up a healthy audience itself.
With Australia's next two group games scheduled for a 10pm and 12am (AEST) kick-off time respectively, this France figure will take some beating.
The ratings win is a timely one for the round ball game with the A-League struggling over the past season to attract viewers on both Fox Sport and Channel Ten.
A World Cup has however ensured football comfortably beat a number of other sports on Saturday night.
An estimated 10,000 Socceroos fans were also in attendance for the game against France, ensuring the green and gold were well supported on and off the pitch in Kazan.