Juventus unveiled their brand new logo on Monday... to a cacophony of anger, horror and ridicule on social media.
The Scudetto holders have rebranded their club logo into a 'J' consisting of two distinct white lines on black background.
Although Juventus were emphatic in their excitement at their 'rebranding', fans and football neutrals across Twitter mocked what they perceived as a stylistic abomination.
Juventus went from a 100 to a 0 real quick pic.twitter.com/ZB6U9IBs60— Samuel (@MSN_Danger) January 16, 2017
That #Juventus badge looks like a condom logo lol— Finkle© (@KeefyF) January 16, 2017
Inter News (@EnjoyInterNews) January 16, 2017
The new #juventus crest is incredibly shit— mark raftery (@mark_raftery) January 16, 2017
Worst thing is that someone's actually got paid to make that juve badge. Looks like a piece of homework you do the night before— (@MajesticMadl) January 16, 2017
By any chance is the new Juve logo an early April fools day joke— Simeon Coyne (@JuveMetal32) January 16, 2017
Massimiliano Allegri's men are back in action on Sunday against capital club Lazio, who are five points behind them in fourth.