Sergio Aguero put Argentina in front against Iceland with his first World Cup goal but the South American side couldn't find a response once the debutants got back on level terms.
Lionel Messi missed his opportunity to open his account in Russia, seeing his second half penalty saved by Hannes Thor Halldorsson who put in an extremely impressive display.
The original decision came courtesy of a VAR review but the Barcelona forward - who has 64 goals for his country - couldn't convert from 12 yards.
The 30-year-old has drifted from 9/1 (10.0) to 12/1 (13.0) in dabblebet's latest World Cup golden boot odds and the save means Messi has now missed three of his last six spot kicks.
The pre-match odds-on favourites felt they should have had a second penalty as substitute Christian Pavon looked to have been fouled in the closing stages in Moscow but it wasn't given by the officials.
That 1-1 stalemate saw Iceland claim their first ever point on the world stage and leaves Group D extremely open ahead of Nigeria's clash with Croatia in Saturday's late kick-off.
dabblebet make Croatia 3/4 (1.75) to pick up a win against the Super Eagles who are available at 9/2 (5.50). A draw is priced at 5/2 (3.50) by the same firm.
Cristiano Ronaldo is 21/10 (3.10) favourite to be the World Cup top scorer after his hat-trick against Spain on matchday one with Diego Costa next in the market at 6/1 (7.0) after his double in the same blockbuster encounter.
Antoine Griezmann got off the mark with a penalty in France's stuttering 2-1 win over Australia and the Atletico Madrid forward is available at 11/1 (12.0).
Brazil (4/1) and Germany (5/1) are both in action on Sunday and the pair are 4/9 (1.44) to beat Mexico and Switzerland respectively in their opening group matches.
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