Arsenal have announced a new partnership with music streaming service Tidal, the company founded by self-confessed Gunners fan and rapper Jay-Z.
The undisclosed deal, which Goal understands to be worth around £1 million a year, will see Arsenal partner with the global music and entertainment platform which is available in 52 countries and is part-owned by artists including Beyonce, Kanye West, Rihanna and Usher.
The Gunners' new partnership with their official music streaming partner Tidal will see content created between up-and-coming artists and has been launched with a playlist devised by Arsenal stars Hector Bellerin, Danny Welbeck and Reiss Nelson.
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Additionally, all Arsenal paid members enjoy access to Tidal’s extensive library of music including a free six-month trial.
Jay-Z has previously been pictured at Emirates Stadium alongside fellow Tidal owner and Coldplay star Chris Martin, while Rihanna is another fan who was given a tour of the ground and met the first-team squad following Arsenal’s 5-1 win over Everton in February.
“Football and music are great passions of so many of our global supporters," said Arsenal's chief commercial officer Vinai Venkatesham.
"This partnership combines these two passions in a unique way and will give our members access to some fantastic benefits. It is also a celebration of our shared belief in young talent, and will create opportunities to bring together our players with Tidal's rising artists.”
Recent commercial deals at Arsenal have included a £30m deal with Visit Rwanda.
It is also understood that talks are ongoing with kit manufacturers including Adidas who are favourites to take over from Puma when their deal expires at the end of the 2018-19 season.