Chelsea have entered into a commercial partnership with Formula One team Sauber which will see the two organisations incorporate each other's logos into promotional material.
The F1 team celebrate their 20th year of F1 involvement just as the Blues enter their 20th year in the Premier League, and the two parties say their relationship is "focused on ways to enhance sporting and business performance".
Sauber chief executive, Monisha Kaltenborn, said: "A partnership like this between Formula One and football has never existed before in this form, yet there are numerous commonalities and possible synergies.
"In either case we are talking about team sport at the highest - and international - level. The Sauber F1 team and Chelsea FC are dealing with many of the same sporting and commercial topics and we want to strengthen each other in these areas."
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The west London club's chief executive, Ron Gourlay, also believes there will be opportunities for the two organisations to learn from each other.
He added: "This partnership will benefit us both greatly.
"It is a shared vision to unite the two most attractive sports in the world. We felt that this Swiss team, the fourth oldest of the existing teams, reflects our own ideals perfectly.
"Sauber's philosophy towards grassroots development has produced some of the best drivers in F1, which mirrors our dedication to develop promising young football talent through our academy.
"We look forward to working closely with the Sauber F1 team and wish them the very best of luck for the remainder of the Formula One season."