Telephone Company Globacom Signs Sponsorship Deal With Manchester United

Manchester United's global appeal is further underlined by a new deal with a pan-African telephone company...

Pan-African telephone company Globacom has signed a five-year sponsorship deal with English Premier League champions Manchester United which will involve young players from Nigeria, Ghana and Benin going to train at the Manchester United football Academy.

"At Globacom, we have consistently played a leading role in identifying opportunities and providing platforms for positive transformation of youths through football," Globacom Group Executive Director, Paddy Adenuga, told the Nigerian newspaper Thisday.

"This new partnership with the world's most famous football club will no doubt give impetus to the quest by kids in Nigeria, Ghana and Benin Republic to become world stars."

The partnership, which will be unveiled on Friday at Old Trafford, will also involve promotional packages for Manchester United fans in Nigeria, Ghana and Benin to watch live matches involving the English champions.

Samm Audu, Goal.com