Gold Coast United three-year stint in the A-League is over, after Football Federation Australia axed the embattled club on Thursday.
Less than 24 hours after announcing the establishment of a new side in western Sydney, the FFA have decided United would not be part of a 10-team competition in the 2012-13 campaign.
Already considered in grave danger, and with numerous players having signed contracts elsewhere, the creation of the new club was considered by many as the final nail in United's coffin.
It means that the two expansion clubs brought into the A-League in time for the 2009-10 season - United and North Queensland Fury - have now both been axed within three seasons.
In a statement, the FFA said public and corporate support for Gold Coast had been insufficient for them to contine, with a viable business plan and capital investment failing to materialise since former owner Clive Palmer lost his licence on February 29 for breaching the A-League's club agreement.
A consortium led by businessman Geoffery Schuhkraft had hoped to take over the club, but the FFA have decided instead to end the club's life in the A-League.
A side in the National Youth League, however, is still a possibility.
"FFA is bitterly disappointed that Gold Coast United Pty Ltd failed to develop a market for football on the Gold Coast over the past three seasons," FFA chief executive officer Ben Buckley.
"Today's decision to exit can be directly attributed to Gold Coast United Pty Ltd's lack of community engagement and its inability to build a football culture around the club.
'We acknowledge the hard work and commitment over the past six weeks by Football Queensland, Gold Coast Football Association, the Gold Coast players and coach Mike Mulvey. The team showed great professionalism and pride in performance in the way they completed the season.
"FA's mandate is to govern for the good of the game and this decision is the only responsible course to take in ensuring we have a sustainable Hyundai A-League."