Juventus sign €35 million sponsorship deal with Jeep

The American SUV brand will replace Betclic on Bianconeri shirts for the next three years, while they will also become the club's new vehicle supplier
Juventus have announced that Jeep will become the club's new shirt sponsor for the next three seasons.

From the 2012-13 campaign onwards, the car brand will adorn the Old Lady's first-team jerseys, as well as those of their youth teams, in a deal which the Turin giants will pocket €35 million.

Comparative Kit Deals
Club Sponsor Amount
Barcelona Qatar €30m
Bayern Munich Telekom €29m
Man United AON €24m
Real Madrid Bwin €22m
AC Milan Emirates €12m
Juventus Jeep €11.7m
Arsenal
Emirates
€6.7m
"Juventus Football Club SpA and Fiat SpA have signed a Memorandum of Understanding for the sponsorship of the jersey of Juventus for the next three football seasons," read an official statement.

"From July 1, 2012, Fiat SpA will become the sole sponsor of Juventus for all competitions, against a fixed total of €35 million, in addition to becoming the supplier of club cars. From next season, the Jeep brand will appear on the team's shirts.

"The final agreement, which will last until June 30, 2015, will be signed in the coming weeks.

"With over 70 years of history, Jeep boasts a global reputation with cars distributed in over 120 countries around the world. Since 1941, more than 15 million Jeep cars have been produced and distributed worldwide."

Jeep are owned by the Chrysler Group, who formed a global strategic allegiance with Fiat in 2009. Both Juventus and Fiat are held by Exor, who are controlled by the Agnelli family.