From the 2012-13 campaign onwards, the car brand will adorn the Old Lady's first-team jerseys, as well as those of their youth teams, in a deal which the Turin giants will pocket €35 million.
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"From July 1, 2012, Fiat SpA will become the sole sponsor of Juventus for all competitions, against a fixed total of €35 million, in addition to becoming the supplier of club cars. From next season, the Jeep brand will appear on the team's shirts.
"The final agreement, which will last until June 30, 2015, will be signed in the coming weeks.
"With over 70 years of history, Jeep boasts a global reputation with cars distributed in over 120 countries around the world. Since 1941, more than 15 million Jeep cars have been produced and distributed worldwide."
Jeep are owned by the Chrysler Group, who formed a global strategic allegiance with Fiat in 2009. Both Juventus and Fiat are held by Exor, who are controlled by the Agnelli family.