The Urban Warriors officially unveiled their new sponsor at Ikamva on Friday afternoon, and announced leading smartphone provider Huawei as the club's official shirt sponsor.
Huawei also sponsors several European clubs, including Ajax Amsterdam, Athletico Madrid, PSG and Borussia Dortmund, and it has now found its way to South Africa.
“We are putting our full support behind Ajax Cape Town which represents the same values of Huawei and intends to capture the spirit of making things possible,” said Huawei general manager Wilson Liu in a statement released by Ajax.
“This is our first, but certainly not last venture into sports sponsorship in the country. Many sports are recognized as being important to South African culture, and we want to show our commitment to the country through ongoing activities targeted at this audience,” he added.
The global telecommunications company agreed to a two-year sponsorship, and has the right to review this arrangement after the first year, with an option to extend the deal for a further two years upon conclusion of the first two-year period.
“The philosophies of both companies are exceptionally similar as they are innovative, fresh in their marketing approach and focused towards the younger generation,” said club CEO Ari Efstathiou.
“Ajax Cape Town is the first African club to wear the Huawei logo on its shirt and joins international football giants that have recently signed sponsorship agreements with Huawei. Once again, Ajax Cape Town is the ‘first’ to partner with an internationally acclaimed brand.”
The club will also benefit from both technology and financial resources that will enable it to further invest in players and structures of the club.
“We have no doubt that this relationship will be extremely beneficial to both companies,” continued Efstathiou.
“Ajax Cape Town is a very ambitious young brand and will benefit from Huawei’s international expertise. In return, Huawei can take advantage of Ajax Cape Town’s growing reputation as the team with which the youth mostly want to be associated,” he concluded.