West Ham unveil Club London ahead of Olympic move

West Ham United have revealed details of the hospitality offering at the Olympic Stadium, the club’s new home from 2016.

West Ham United have revealed details of the hospitality offering at the Olympic Stadium, the club’s new home from 2016.

Under the ‘Club London’ banner, West Ham unveiled for hospitality options: the BM6, an invitation only club named after club legend Bobby Moore; 16 private executive boxes for up to ten guests; Arnold Hills, a private dining club; and The Royal East, described as a ‘chic and elegant’ contemporary lounge.

The Olympic Stadium is currently being renovated ahead of the club’s move for the 2016/17 season.

A reservation and sales centre has been opened by the club at Westfield, the shopping complex which sits next to the Queen Elizabeth II Olympic Park where the stadium is located. The club has pledged that every current corporate member and season ticket holder will be offered a dedicated appointment in order to choose the right seat in the new venue.

IO-Media, a CGI specialist, has been hired by the club to create a virtual venue, allowing fans to examine sightline and seating positions before selecting their seat.

“We have been inundated with interest in these new hospitality areas and I am pleased to report that we have already sold more than a third of our executive boxes before the new Reservation Centre has even launched,” said Karren Brady, West Ham’s vice chairman. Brady was one of several board members and club executives to reveal the plans on Tuesday.

“This is an incredibly exciting milestone for us as it is the first announcement on the way to revealing all of our world-class plans for the new stadium. The details released today show that we have been true to our word, in that the new-look Stadium will look and feel like West Ham’s home.”

West Ham secured tenancy of the Olympic Stadium in March 2013, taking a 99-year lease. The club will pay around UK£2 million a year in rent, with the British government stumping up around UK£60 million of the UK£150-190 million renovation project at a venue originally built for athletics.