Audi has renewed and expanded its sponsorship of German soccer club TSG 1899 Hoffenheim.
The car manufacturer, a Hoffenheim partner since 2009, has agreed an early extension to its deal with the Bundesliga side until June 2016. It will have an extensive branding presence on pitchside LED boards at the Wirsol Rhein-Neckar Arena, where it will also give demonstrations of its vehicles on matchdays.
Audi, which has a major factory in nearby Neckarsulm, is also the sponsor of a Hoffenheim supporters’ club.
TSG 1899 Hoffenheim have made a strong start to the new Bundesliga season and sit third in the table after a win and a draw in their opening two games.