Nitol-Tata, the sole distributor of Tata vehicles in Bangladesh, has reached an agreement with the Bangladesh Football Federation (BFF) to title sponsor the Bangladesh Premier League for the remainder of the 2013/14 season.
The agreement marks a return to the competition for Nitol Tata Group, which previously served as the league’s title sponsor between 2000 and 2005. The announcement comes as current sponsor Grameenphone decided against renewing its deal.
No financial details have not been unveiled but reports in the Bangladeshi press value the agreement at around US$70,000.
Abdul Matlub Ahmed, the chairman of the Nitol-Niloy Group, commented: “I see some positive changes in football after Kazi Salahuddin was elected as the president, it has improved but at the same time I have to say that football is yet to fulfil the expectations of the people.”
BFF senior vice president Abdus Salam Murshedy added: “Due to the political unrest, the last year was a hard year for the federation, when we were struggling Nitol-Tata stepped again to be with us, we welcome them and hope it will be a enduring relationship.”
The agreement will also see Nito-Tata reward the league champions with a Tata Ace pick-up truck and each of the top three players with a motorcycle.