Diogo Jota has been in fiery form for Liverpool following his £41 million ($53m) move from Wolves in the summer, becoming the first Reds player since Robbie Fowler in 1993 to score seven goals in his first 10 appearances for the club.
The Portugal international has recently started celebrating his goals by spelling out various letter of the alphabet - but what is he trying to spell out? Goal takes a look.
What is Jota spelling out with his celebrations?
Jota celebrated his goal against West Ham on October 31 by putting his fingers together to form the letter "M".
A few weeks later, when he doubled Liverpool's lead against Leicester in the Premier League on November 22, he once again made a letter with his hands during his celebrations - this time into the shape of the letter "A".
The theory that has proved to be the most solid is that he is spelling out 'Massarelos', his hometown in Portugal, located within the larger metropolis of Porto.
With "M" and "A" having both been spelled out, this theory is on the right track.
It is understood that Jota's letters celebration is different than what the likes of Ben Chilwell, Ross Barkley and Jack Grealish have done. The trio are part of a WhatsApp group consisting of Premier League-based footballers titled "The Avengers" and have also celebrated goals by forming the letter "A" with their fingers.
"We have a little group chat called The Avengers," Maddison told EA Sports.
"[It has] Jack Grealish, Ross Barkley, Dele Alli and John McGinn are the footballers [in the WhatsApp group]."
Mason Greenwood has also celebrated by making the letter "A", dedicating his goal to former team-mate Angel Gomes, who was released by Manchester United.
This celebration involving shaping your fingers into the letter "A" has been around since the early 2000s, with Premier League players initially doing so to raise awareness for the foundation A-Star.
The foundation's name is taken from the idea that every young child has the capacity to be a "star".
Jota has been in prolific form for the Reds, setting a new record for becoming the first player in Liverpool history to score in his first four top-flight home matches after the Leicester game.
With Jota scoring goals aplenty, we'll know what he is spelling out through his celebrations soon enough - with every strike and celebration each a puzzle piece.
What do other people think Jota is spelling out with his celebrations?
While Jota spelling out the name of his hometown in Portugal seems the most likely explanation, fans on Twitter have done their own sleuthing about what he could possibly be spelling.
Some theories range from Jota perhaps spelling out the name of his team-mate - Sadio Mane - or planning to propose to someone!
If Jota isn't spelling out the name of his unborn child in his goal celebrations im going to be a little disappointed #LIVLEI— Lauren jadee (@laurenjadee_xox) November 22, 2020
I’d like to know what celebration Jota does.. He’s doing the alphabets with his fingers. Im guessing it’s for the player who assists him. Not sure 😂— P (@PPatel_7) November 22, 2020
Diogo Jota's last two celebrations for Liverpool...— James (@PopsleyBigguns) October 31, 2020
Mbappe2021 confirmed? pic.twitter.com/LFaSEqHz1E
I wonder if Jota was wishing Rashford happy birthday with that celebration— xpi (@kelvinxpi) October 31, 2020
Diego Jota showing some respect to Mesut Ozil on that goal celebration...— 🎗SD Gooner Cap 🇬🇷🎗 (@SDGoonerCap) October 31, 2020
I saw the celebration & I turned to my dad & said “Jota just reminding us Mpabbe is coming home soon” 😂👏🏻 https://t.co/ntQojrYSJb— ↠'#RadzJeewa∞🖤.* (@radzjeewa7) October 31, 2020