Bayern Munich has agreed a long-term partnership with Hamad International Airport in Doha.
The Bundesliga champion spent the mid-season break in the Middle Eastern country for a training camp for a sixth consecutive year.
The move garnered external pressure owing to the criticism of Qatar's human rights record, with the treatment of migrant workers drawing particular focus.
However, amid concerns from fans and political campaigners, the club has announced a link with the 2022 World Cup host nation's transport hub.
"I am happy to welcome Doha Airport, a sponsor from the tourism business," Bayern chairman Karl-Heinz Rummenigge said in a statement. "This partnership is another step of our internationalization strategy.
"Part of our cooperation agreement is that we will jointly support projects and a dialogue concerning critical community and political topics."