USL Super League and Gainbridge announce multi-year naming rights partnership

The naming rights deal is a landmark move for women's soccer in the United States

• WHAT HAPPENED?

  The United Soccer League and Gainbridge, a Group 1001 company, announced a long-term partnership as the title sponsor for the professional women's league.

  The multi-year agreement includes Gainbridge becoming the official partner and exclusive financial services partner of the newly named Gainbridge Super League, beginning in the 2025-26 season.

  “This is a landmark moment for professional soccer,” said Amanda Vandervort, president of the USL Super League. “Gainbridge’s belief and investment in what we’re building demonstrates a long-term commitment to the success of professional women’s soccer and will help elevate our league, clubs, players, and communities by driving resources, expanding visibility, and creating lasting opportunities for growth. This partnership reinforces that women’s sports are thriving and deserve investment at the highest level.”

• USL Super League

  THE BIGGER PICTURE

  “Supporting women’s sports and partnering with the USL aligns with our company’s mission and values, prioritizing inclusivity, empowerment, and community," said Dan Towriss, president and CEO of Group 1001. "With partnerships spanning the WNBA, professional tennis, the LPGA, and now the Gainbridge Super League, more than 40 percent of our sponsorship dollars are dedicated to accelerating the growth of women’s sports.”

  Earlier this month, former U.S. women's national team goalkeeper Briana Scurry was named a brand ambassador for Gainbridge. A Hall of Fame inductee and member of the 1999 FIFA World Cup squad, she joins a group of women's sports ambassadors including WNBA star Caitlin Clark, tennis icon Billie Jean King, and LPGA legend Annika Sörenstam.

  “Teaming up with Gainbridge, a forward-thinking brand that values opportunity, integrity, and empowerment, strengthens our league and supports our commitment to expanding the game,” said Paul McDonough, USL President and chief soccer officer. “Their investment highlights the rising opportunities in soccer and underscores the value of being part of this growing movement. This partnership is a key step forward in creating new opportunities for players, coaches, and fans across the United States.”

• DID YOU KNOW?

  The USL Super League is a Division 1 soccer league, alongside the NWSL. It is in the midst of its inaugural season, with the conclusion of the campaign set to come in May.

• WHAT NEXT?

  Following the end of the regular season, the league will embark in its first postseason, beginning on June 7 and ending on June 14 with a champion to be crowned.