Bruce took time off from his job as Blackpool boss after his grandson's death. He issued a heartbreaking statement at the time after the family's funeral for Madison. “On Tuesday we laid my grandson Madison to rest. It's been the worst time of my family's entire lives and is something no family should have to endure. I'd like to take this opportunity on behalf of all the family to thank everyone for the tributes and messages from inside and outside the footballing world. It has touched us all. I'd also like to thank David, Julian, and the owner Simon for their understanding and support. i look forward to seeing you all on Saturday at Gillingham, and back at Bloomfield Road. Look after your loved ones."