In this unconventional advertisement, Hopkins transforms himself into Wrexham's mascot, Wrex the Dragon, for a spot created by Reynolds's Maximum Effort production company.
"To act is to deceive," says Hopkins in the commercial. "But, to become this beast well, that requires a little extra kick."
It moves on to showcase Hopkins in full dragon costume interacting with fans on the field at STok Cae Ras. With a booming voice, he exclaims, "This is what they came to see. They love me! Roar!"