Real Madrid away kit rankingsGetty Images / GOAL

Real Madrid's top 10 away and third kits of all time - ranked

So much of Real Madrid's history as a club is synonymous with European success. They are, indeed, the team with the most Champions League wins in history, and a true force on the continent. And so many of those wins have come in some eye-catching kits.

Although Los Blancos' home shirts will always be some variation of white, the away ones can be a bit more unpredictable. And that is very much a good thing. From chequerboard grey to experimental purple, the Spanish giants have broken out some flashy looks over the years.

And so after Madrid unveiled their new away kit for the 2023-24 season, GOAL ranks the club's 10 best alternative shirts of all time...

  • Real madrid away kit 97-98

    101997-98: Bright, but cool

    This shirt was, in truth, a bit of an overcorrection from the previous season's strip, which was a garish, flashy thing, one of those 90s shirts that hasn't even been picked up as part of the revival of retro kit culture.

    The change worked, as it marked yet another Champions League win, with Fernando Morientes starring for Los Blancos as they made a successful European run once more.

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  • Cristiano Ronaldo Real Madrid Schalke Champions League 18022015Getty

    92014-15: Very, very pink

    It's admittedly rare to find a Madrid away kit from the mid-2010s that isn't associated with immense success. This is one of the few, as 2014-15 wasn't the easiest season for Los Blancos, as they finished second in La Liga to a rampant Barcelona side, and were knocked out of the Champions League in the semi-finals by eventual runners-up Juventus.

    Still, there was a lot to be happy about. Ronaldo scored 61 goals, while the 92 points amassed in La Liga still stands as one of the best tallies ever.

  • Real Madrid 2014Getty Images

    82014-15: The dragons

    This really shouldn't work. Indeed, why does a dragon belong on a football kit? More accurately, there are two dragons, and it was all thanks to Japanese designer Yohji Yamamoto.

    The strip was met with mixed reactions upon its release, but has aged surprisingly well. It's tricky to find these days, as the club only released 1,000 worldwide, a slightly shameless attempt at an exclusive drop. But who cares? It worked.

  • Marco Asensio Real Madrid 2022-23 Getty Images

    72022-23: Bernabeu inspired

    Dubbing kits as 'classics' fewer than 12 months after they've been released is dangerous business, but this one might be a modern classic. The black and gold shirt features trim that mimics the curves of the newly-remodeled Santiago Bernabeu, an admittedly sentimental move.

  • Marcelo Lucas Vazquez Cristiano Ronaldo Real Madrid Juventus UEFA Champions League

    62017-18: A kit fit for a bicycle kick

    Ronaldo's bicycle kick against Juventus is, irrefutably, among the best Champions League goals ever. Los Blancos weren't actually very good in La Liga in 2017, but their signature European swagger was in full effect.

    They despatched PSG, Juventus and Bayern Munich before beating an in-form Liverpool in the final. This kit was synonymous with that run.

  • Raul Gonzalez Real Madrid 2010Getty

    52009-10: Return of the collar

    What more could Madrid have done this year? They finished with 96 points in the league, got a combined 54 La Liga goals from Gonzalo Higuain and Ronaldo, and only lost four games all season.

    Los Blancos would somehow play out one of the best seasons in league history, but finish the year without a trophy. Ultimately, Pep Guardiola's Barcelona were just better. But not by much.

  • Real Madrid away kit 2000

    41999-2000: Black and bright

    This was a miserable campaign until November, but Madrid turned things around by hiring Vicente del Bosque. The new manager changed the fortunes of a squad heavy on new faces, and led the Spanish giants on an unexpected Champions League run.

    Madrid beat both Bayern Munich and Manchester United in the knockout stages before battering Valencia in the final, saving a season that looked lost.

  • Real Madrid Away kit 1980

    3Early 1980s: The original purple

    Madrid first broke out purple kits in the early 1980s, and they have been a staple of their away colour scheme ever since. Indeed, some variation of the palette has been a crucial part of the club's history.

    These were the originals, and first to feature a sponsor. They aren't as striking as the slick designs that followed, but remain classics.

  • Cristiano Ronaldo Real Madrid 2012

    22011-12: Black and gold for Ronaldo

    This season was one of the best in Madrid history. Jose Mourinho endured a tricky first year at Santiago Bernabeu, but pieced together a memorable campaign in his second. Los Blancos scored 121 goals, won 32 games, and amassed 100 points. Ronaldo, reinvented as a central striker, scored 46 La Liga goals, and 60 in all competitions.

    It culminated with a league title, and a number of records smashed.

  • Cristiano Ronaldo Real Madrid 2016Getty Images

    12016-17: Purple for European success

    So many of Madrid's away kits are associated with European success, and this is one of them. Los Blancos have usually been allowed to wear white in the Champions League final. But in 2017, playing against the white and black of Juventus, they repped their change strip.

    And it was an immensely successful kit in that sense, as they ran out 4-1 winners, defending their Champions League title.