The insider went on to say of Reynolds and McElhenney planning for the future: “That’s the thinking behind expanding into the local beer business there and then importing the product to North America, where it’s going to be rolling out during the holidays. But there’s a longer game he’s playing here too—for all the work he has ploughed into Deadpool, Ryan doesn’t own the character or those movies, and eventually somebody else is going to play that role.”