Asked about dealing with departing players every year, Reynolds said: “I ghost everyone! No, I’m kidding. I think one of the strong suits of this was that we just wanted to connect with the players. But it’s a hard sport, man. It’s not too dissimilar to show business, there’s a lot of rejection. So when every player signs, we FaceTime them. We call them, we give them our info, we say if you need anything, call us. We’re here to help. That is our version of meddling with football as we don’t make football decisions. So there’s other things that we can do and we’re always trying to be proactive.”
But it doesn’t always go well, as Reynolds joked: “One player did call to ask me to rent him a car once. I told him that when I said call me for anything, anything at all, I meant something like a kidney. I didn’t mean like, how do I get you a Hertz rental car? Let’s try Google next time.”