Messi has generated huge turnover for the Herons, as merchandise and tickets are shifted at record-breaking rates, and the team’s general director has told the EFE news agency of how the Argentine is posting historic numbers. Xavier Asensi said: “With the arrival of Messi, we have gone from having a budget of earning just over 60 million to ending up billing around 125 or 130. This year I hope we will start billing around 200 million dollars, or more.”
THE BIGGER PICTURE
Messi is allowing Inter Miami to maximise all revenue streams, including pre-season tours. Tata Martino’s side headed to Saudi Arabia and the Far East ahead of the 2024 campaign, with the MLS calendar and presence of an all-time great playing into their hands. Asensi added: “Whatever Inter Miami can earn on a preseason tour, it is above what a professional football club has ever won. There are several factors, such as the fact that the big European clubs can do their tours at the same time, which is in the summer. We can do them when no one at that level can do them, which is in January or February. With Leo, obviously we try to pull behind him in this sense and adapt the structure so that this can happen, but 80 percent of zero is zero. If Messi were not there, what we are talking about would not exist.”
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