Cristiano Ronaldo's presence in Serie A was a near certainty to make every visit he made around the league a hot ticket, and now there is proof to back it up.
The Portugal superstar traded Real Madrid for Juventus this summer in a €100 million (£88m/$117m) deal that will see him take his talents to the Italian top-flight for the first time in his career.
While Ronaldo has played against top Italian sides before, fans of many of the clubs near the middle and bottom of the table are getting their first opportunities to see the star visit their home stadiums.
Parma host Juventus on the third matchday of the Serie A campaign, and if fans have not already got their ticket to see the star make his appearance at Stadio Ennio Tardini, they will have to shell out more than normal to do so.
According to Tuttosport, seats in the North End section of the stadium would normally go for €25. But if you want to go into the secondary ticket market to grab a seat there, you may have to pay up to €178!
How much of a markup is that? If you bought a season ticket in that section, it would have cost only €190.
And it only gets worse as you move into other sections of the stadium. A €60 ticket will cost you €199, a €70 one €233 and a €100 ticket €386. And if you want to drop €450, that’s what you’ll spend for a seat that would have normally cost €150.
Ronaldo will take part in his first practice with Juventus on Monday, behind closed doors.
Many of his team-mates will continue their pre-season preparations in the United States as they face the all-stars of Major League Soccer on Wednesday before matching up against Ronaldo’s old club, Real Madrid, in the International Champions Cup on August 4.