Paul Pogba needs to stop spending time being an "Instagram personality" and focus on becoming the best player he can be at Manchester United, according to Gordon Strachan.
Pogba has, however, attracted criticism over the past 12 months for his performances for United, while his leadership qualities having also been called into question after taking the captain’s armband.
And Strachan is not convinced that the £89 million ($114m) midfielder is providing value for money or enhancing his claims to be placed in a talent bracket alongside the likes of Lionel Messi and Cristiano Ronaldo.
He told talkSPORT of Pogba: "I think he has the highest transfer fee, is probably one of the highest earners and he is the captain.
“I’ll tell you what you do then, you become the personality not on Instagram and not getting your picture taken, you become THE person, all round the club.
“You become the hardest worker, you become the best team-mate you can be, you set a standard that everybody follows. That's what you do when you're the captain at Manchester United.
"You're the best trainer, best player, most highly driven, that's your responsibility as a captain, but especially at Manchester United.
"When you are talking about the Messis, Ronaldos, Iniestas, and Silva they get man of the match [awards] on many occasions.
"For that type of personality with what you pay for and the hype, very rarely is Pogba the man of the match, where he takes the game by the scruff of the neck.
"Even when he's had a shot at goal, and someone says, 'well at least he's trying', he's had a shot. They’re clutching at straws looking for things that he does great.”
Pogba has netted in both of his outings for United in the 2018-19 campaign, with those efforts coming from the penalty spot.
He was able to inspire a 2-1 victory over Leicester on the opening weekend, but struggled alongside the rest of his team-mates during a 3-2 defeat at Brighton – leading to an admission that the Red Devils’ attitude had not been right at the Amex Stadium.