La Liga blend sports, culture and food

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The Spanish football league held its first event in Malaysia together with Olympic gold medalist in a celebration of culture and sports.

Football and badminton are not normally two sports that can be linked into one, but in Malaysia there's no doubt that these two sports are among the two most followed sports in the country.

Hence, it was the right idea behind the first event organised by La Liga to boost the visibility of Spanish sports to the country. Adding to that the use of food and cooking into the itinerary and La Liga are showing they understand Malaysians rather well.

Badminton superstar Carolina Marin together with four celebrity chefs worked their way around the kitchen during the event in a cook-off from Malaysian cuisine to Spanish favourites.

"Over the years, La Liga has created an increasing amount of visibility and experienced exponential growth in terms of delivery both performance and quality to its audience around the world."

"There is huge interest and emotion for La Liga in Asia and it has become a key market which has resulted in several strategic efforts that specifically fit the needs of the Spanish league's fans from the region," said Giorgio Pompili Rossi, the Global Network Delegate for Malaysia.

La Liga aims on promoting its core values of teamwork, leadership, responsibility and respect as it continues to help other sports and athletes through their respective federations with badminton being one of them.

Through her work in badminton, Marin is a well-recognised figure in Asia and in Malaysia in particular. Her role as one of La Liga's many ambassador is to be part of activation activties with the primary aim of raising awareness around La Liga.

"La Liga is the most recognised league in the world and I'm honoured to be given the opportunity to represent the Spanish league in this amazing country. It has been a privilege for me to visit Malaysia again and to intereact with the fans of both La Liga and badminton," said Marin.

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